Helping a Wellness Brand Launch with Confidence

How we helped a founder go from concept to investor-ready in 6 weeks

Launching a new brand in today’s digital space is exciting — but overwhelming. One of our recent clients, Amira, came to us with a great product idea: a line of organic wellness teas infused with adaptogens for stress relief and mental clarity.

She had the vision, the supplier, and a solid product in the making — but no real structure, plan, or confidence to present it to investors or customers. That’s where we came in.

The Situation

Amira had spent months refining her tea blends, talking to suppliers, and planning her brand’s aesthetic — but she didn’t know how to build the business around it. She needed help turning her idea into something strategic and investor-ready.

She reached out to Milerie for full support:
✅ Business plan
✅ Market research
✅ Financial model with 5-year forecast
✅ Launch roadmap
✅ Investor pitch structure

Our Work

Step 1: Deep Discovery

We started with a full intake to understand her goals, values, and vision. We identified her ideal customer profiles — including wellness-driven millennials, young professionals, and health-conscious parents.

Step 2: Market & Competitor Research

Our research team gathered key data on:

• Organic wellness product trends

• Consumer behavior around stress and focus

• Pricing benchmarks from competitors like Pique and Golde

• Gaps in the market we could position into

Step 3: Financial Forecast

We built a 5-year custom Excel model including:

• Projected revenue from DTC sales and wholesale channels

• Cost of goods (based on supplier info)

• Shipping, marketing, and customer acquisition costs

• ROI on influencer campaigns

• Break-even and margin growth analysis

Step 4: Launch Strategy

We designed a 6-week roadmap:

• Lead magnet + pre-launch email funnel

• Micro-influencer partnership plan

• Instagram & Pinterest growth strategy

• Budget allocation for testing paid ads

The Results

• ✅ A full business plan ready to present to angel investors

• ✅ A clear financial model showing profitability by Month 14

• ✅ A digital launch roadmap she could follow without overwhelm

• ✅ Confidence in pitching her vision with real numbers and a clear brand story

Today, Amira is in pre-launch with a growing waitlist and her first investor meeting on the calendar. And she’s doing it all with structure, clarity, and confidence.

Client Feedback

“I had the vision, but Milerie gave me the strategy. I went from feeling stuck to knowing exactly what to do next — and why. This was the best investment I’ve made in myself and my business.”

Need Help Like This?

If you're launching or refining a business and need more than just motivation — you need structure, numbers, and real guidance — let's talk. Explore our [Services] or [Book a Consultation] to get started.

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